Aug 10, 2020  
2010-2011 Undergraduate Catalog 
2010-2011 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 4420 - e-Commerce Sales and Marketing

This course covers the sales and marketing of e-commerce solutions. Students learn techniques to manage the e-commerce sales strategy through case studies. Students also study the different marketing techniques used on the Internet with special emphasis on multi-channel marketing and customer service.

Prerequisites & Notes
The prerequisite is BUS 2230 or permission.   

Credits: 3

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